In this conversation with Mark Rust, founder of Consequently Creative, we dig into what really makes brands and people stand out. From coaxing creativity out of reluctant CEOs to keeping design decisions from going off the rails, Mark shares how connection, storytelling, and curiosity fuel great work. We talk about marketing as courtship and the simple formula behind a memorable pitch. It’s a masterclass in creativity, humanity, and remembering that interesting people make the best brands.
Episode Highlights
About the Guest
Marc Rust is a brand strategist, TEDx speaker, and founder of Consequently Creative—a creative consultancy that helps companies uncover the deeper story behind their brand and bring it to life with clarity and resonance. Marc works with private equity firms and high-growth ventures to shape messaging that doesn’t just inform—it transforms.
He’s known for helping teams see what they couldn’t before: the hidden potential, the overlooked narrative, the emotional truth that makes a brand unforgettable. Fluent in French and fluent in metaphor, Marc blends strategic insight with creative instinct to craft brand experiences that move people and drive growth.
Whether he’s guiding a rebrand, refining a founder’s story, or distilling a complex vision into a single unforgettable line, Marc brings energy, empathy, and a sharp eye for what matters. He’s a natural storyteller who thrives in conversation—and he’s ready to bring fresh perspective to your audience.
Connect with Marc:
https://consequentlycreative.com/
Connect with Marc on LinkedIn: https://www.linkedin.com/in/marcr/
Connect with Marc on Instagram: https://www.instagram.com/itsmarcrust
Connect with Raquel on Instagram: https://www.instagram.com/raquel.furman
Book a discovery call with Raquel at Vignette Brand Studio: https://calendly.com/raquel-vignettebrandstudio/discovery