If you've ever wondered why someone else's business strategy works beautifully for them but leaves you exhausted, this episode is for you. I'm joined by intuitive business mentor and former BossBabe COO Marissa Liesenfelt to talk about human design, business strategy, visibility, and why understanding yourself might be one of the smartest business decisions you can make. We explore what happens when founders build businesses based on someone else's blueprint instead of their own strengths, why burnout is often a sign of misalignment, and how self-awareness can help you make better decisions about marketing, visibility, growth, and leadership. Whether you're curious about human design or simply looking for a more sustainable way to grow your business, this conversation offers practical insights into building a business that supports both your goals and your life. In this episode, we discuss: • Human design for entrepreneurs and what it actually is • Why copying someone else's business model can lead to burnout • How to balance intuition with business strategy • Finding a visibility strategy that fits your personality and strengths • Why authenticity is more than just another marketing buzzword • How to make business decisions with more confidence and less second-guessing • Building a successful business without sacrificing yourself in the process
Building a successful business doesn't have to mean building it the same way everyone else does.
In this episode of The Vignette Effect, I'm joined by intuitive business mentor and former BossBabe COO Marissa Liesenfelt for a conversation about human design, business strategy, authenticity, and creating a business that actually fits the way you're wired to work.
After helping lead multiple eight-figure companies, Marissa realized that the business model she knew how to build wasn't the one she wanted to run. That realization led her deep into human design and eventually into helping founders understand how their natural strengths can shape everything from visibility and marketing to leadership and decision-making.
We talk about why so many entrepreneurs end up following business advice that isn't actually designed for them, how to recognize when you're working against yourself, and why self-awareness isn't separate from business strategy. It's one of the most valuable tools you can have.
If you've ever felt burned out by marketing, struggled with consistency, questioned whether you're building the right business, or wondered why certain strategies seem to work for everyone except you, this episode will give you a different way to think about growth.
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If this conversation helped you think differently about your business, I'd love it if you'd subscribe, leave a review, and share this episode with another founder who's trying to build a business that feels as good on the inside as it looks on the outside.