In this episode, I'm kicking off a new series on exceptional brand experiences, and I'm starting with one of the most inspiring modern brands I've come across: Ffern. They're an organic perfumery in the UK, and everything they create feels thoughtful, intentional, and deeply immersive. I walk through what brand experience really means and how Ffern brings it to life through every single touchpoint. From their seasonal cinematic films to their packaging to the story behind each ingredient, they create a world that feels rich, emotional, and imaginative. I share what drew me in and how their values and creative decisions align with what I love in branding. I also talk about the unboxing experience, their customer service, and why the smallest details matter. This episode is meant to inspire you to rethink the moments, scenes, and interactions that make up your own brand experience. Whether your brand is product-based or service-based, there are always ways to create meaningful, memorable touchpoints that make people feel something.
Today I'm talking all about brand experience, and I'm featuring one of my favorite examples, the UK organic perfumery Ffern. This is part one of a series exploring brands that create thoughtful, resonant, and memorable experiences at every touchpoint.
In this conversation, I break down what brand experience actually means and why it matters for brands of every size. I share what first drew me to Ffern, how their seasonal releases work, and why their three-minute cinematic films are such a powerful form of visual storytelling. I also talk about their unboxing experience, the way they collaborate with artists, how they highlight their sourcing practices, and how they use every detail to pull you into the story of each fragrance.
You will hear why their approach represents the vignette effect in real time, and how these small scenes and intentional choices create a feeling that stays with people.
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vignettebrandstudio.com/contact
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