The Vignette Effect

From "Just Do It" to "Think Different": The Real Story Behind Great Taglines

Episode Summary

Taglines like "Just Do It" and "Think Different" didn’t launch Nike or Apple; they came decades into their stories. In this episode of The Vignette Effect, Raquel unpacks the real role of a tagline in brand building. You’ll learn why forcing a clever line too early can backfire, how the most iconic taglines emerged naturally, and what to focus on instead if you’re still in the early stages of your brand.

Episode Notes

Think you need a tagline to have a “real” brand? Not so fast.

In this episode, Raquel shares:

• Why taglines are not the starting line of your brand strategy
• The surprising history behind Nike’s Just Do It and Apple’s Think Different
• Why Patagonia’s “Don’t Buy This Jacket” campaign worked, and what made it believable
• How to use clarifying copy to support (or even replace) a tagline in the early days
• What to focus on instead of agonizing over a single line of copy

👉 If your brand feels scattered or you’re tired of spinning on messaging, now’s the time to get clear. Book a free discovery call here (https://calendly.com/raquel-vignettebrandstudio/discovery)

And Raquel wants to hear from you: Do you have a tagline? How did it come about? Send her a note here (https://vignettebrandstudio.com/contact)

Connect on Instagram: https://www.instagram.com/raquel.furman