This week’s guest is Jimi Gibson, a TEDx speaker, brand strategist, VP of Brand Communication at Thrive Agency… and a former professional magician. Yep, really. With 25+ years in marketing and a background in stagecraft, Jimi brings a refreshingly creative take to brand storytelling and communication strategy. We dive into what makes storytelling effective, why some brand messaging falls flat, and how to create content that connects emotionally and converts. Plus, Jimi shares his ‘Magic Script’ framework (complete with a five-finger method) and his custom AI tool that helps businesses write better, faster, and without losing their voice.
What if your messaging had a little more magic? ✨
In this episode, I chat with Jimi Gibson — a seasoned marketer, TEDx speaker, and ex-magician (yes, really!) — about the psychology and structure behind standout storytelling.
We talk about:
Whether you’re writing web copy, social posts, or crafting your origin story, this conversation will help you approach it all with a little more strategy (and stage presence).
Mentioned in this episode:
Story by Robert McKee
The Hero with a Thousand Faces by Joseph Campbell
Storyworthy by Matthew Dicks
Building a StoryBrand 2.0 by Donald Miller
Try Jimi’s Magic Script GPT Tool here
🎩 Ready to talk to the marketing genie? Try Jimi’s custom GPT and let us know how it goes.
Book your discovery call with Raquel here: https://calendly.com/raquel-vignettebrandstudio/discovery