The Vignette Effect

Is AI the Botox of Branding?

Episode Summary

You know when someone’s had just enough Botox that they look amazing, but you would only know if they told you? That’s how AI should look in your brand. When it’s used well, it enhances what’s already there. When it’s overdone, it's all you can see In this episode, I explore how to use AI tools as a creative collaborator, not a crutch, and why the real magic in your brand still comes from the human behind it. I share where entrepreneurs are going wrong with AI-generated copy, how to train your tools to sound more like you, and the one thing no bot can replicate. If your content has started to sound suspiciously robotic (or if you’re using AI because it feels faster but still not getting traction), this episode will help you refocus on the strategy, voice, and storytelling that make your brand unmistakably you.

Episode Notes

When used effectively, AI can refine your ideas, help you gain clarity, and accelerate tasks that previously took hours. But when it’s overdone, it strips away your originality and leaves your brand looking and feeling a bit expressionless.

In this episode, I share how to use AI as a creative collaborator without losing your human edge. You’ll learn:

Mentioned in this Episode

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Related Episodes:

The Power of Messaging: How to Speak Directly to Your Ideal Client

From Stage to Strategy: Jimi Gibson on the Magic of Storytelling in Marketing

AI in Your Marketing: 10 Ways to Keep It Authentic and Effective