In this episode of The Vignette Effect, Raquel sits down with marketing astrologer Cytel Schults to explore a refreshingly intuitive approach to messaging, marketing, and self-expression. Rather than treating marketing as something to perform or perfect, Cytel shares how your natal chart can reveal the most natural way for you to communicate, attract aligned clients, and build momentum without forcing strategy that never quite fits. This conversation reframes marketing as an extension of identity, not a formula to follow. Together, Raquel and Cytel unpack why elevator pitches often feel off, why copywriting is different from journaling, and how understanding your personal “marketing mojo” can unlock clearer messaging and easier content creation. From embodiment and movement to tuning out outside noise, this episode offers permission to stop overthinking marketing and start working with yourself instead of against yourself. If you’ve ever felt like the words are in there but you can’t quite access them consistently, this episode is a powerful reminder that clarity doesn’t come from trying harder. It comes from alignment.
What if marketing felt more natural, expressive, and aligned with who you actually are?
In this episode, Raquel is joined by marketing astrologer Cytel Schults, host of Soul Sound Marketing, to explore how natal charts can inform messaging, communication style, and marketing strategy.
Cytel explains how astrology can act as a practical tool for understanding how you’re designed to show up, speak about your work, and connect with ideal clients, without requiring any prior astrology knowledge. By working with your natural tendencies instead of fighting them, marketing becomes simpler, clearer, and more magnetic.
What marketing astrology is and how it works
Why your sun sign alone doesn’t tell the full story
How natal charts reveal communication and marketing style
The difference between writing and copywriting
Why elevator pitches and power phrases often feel off
How your ideal client shows up in your natal chart
What “marketing mojo” is and how to activate yours
The role of embodiment, movement, and expression in messaging
Why overperforming in copy kills resonance
How simpler messaging often outperforms “brilliant” messaging
Why clarity creates ease in both content and sales conversations
This episode is especially for creative entrepreneurs, coaches, and brand builders who want their marketing to feel aligned, expressive, and sustainable, without relying on rigid formulas or performative tactics.
Follow Cytel on Instagram: @soulsound_marketing
Listen to the Soul Sound Marketing podcast
Sign up for Cytel’s free class, The Mirror. Hook. Medicine. Method, here.
Follow Raquel on Instagram: @raquel.furman
Visit the Vignette Brand Studio Website: vignettebrandstudio.com
Book a call with Raquel here