Your holiday sales are already being decided, even in the middle of summer. Raquel breaks down why sales are a "lagging indicator," meaning the results you get today are the payoff of marketing you did weeks or months ago. She walks through what that means for holiday promotions specifically, and why the same principle applies to any launch or push for momentum, any time of year. Plus, the hidden friction most businesses don't realize is working against them, and what creative direction actually means for a small business owner.
Holiday marketing prep starts in summer, not November. Learn why sales are a lagging indicator and what to fix before your business gets busy.
If you're thinking about holiday marketing prep, Black Friday promotions, or just wondering why your marketing doesn't seem to be working, this episode is your sign to start now instead of waiting until things feel urgent.
Your sales today aren't a reflection of what you're doing today. They're the result of the marketing and branding you've been building for weeks, months, even a year. Raquel calls this "sales are a lagging indicator," and once you understand it, it changes how you time every promotion, launch, and campaign you'll ever run, holiday or not.
In this episode, you'll learn:
Who this episode is for: Small business owners, creative entrepreneurs, product-based brands, and service providers who want to build momentum before the holiday season, or at any point in the year.
Key takeaway: Marketing has a ramp-up time. Whatever result you want in November, or next quarter, or three months from now, starts with what you fix and refine today.
Mentioned in this episode:
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