Your brain takes shortcuts, and some of them can complicate your business plans and marketing. In this episode, brand coach and creative director Raquel Furman explores the planning fallacy and the curse of knowledge, two patterns she recognizes in herself and her work with business owners. Through everyday examples, she shows how noticing these habits can change how you approach your calendar, content, and customer communication.
A project takes longer than expected. A marketing message that seems perfectly clear doesn’t communicate what you thought it would. These familiar business frustrations share something surprising: the shortcuts our brains take.
Inspired by a post from author Daniel Pink, Raquel Furman explores two behavioral science concepts, the planning fallacy and the curse of knowledge, through the lens of branding, marketing, and running a business.
From a subway commute to an annual event and an unexpectedly popular Instagram Reel, Raquel shares examples that might make you reconsider a few of your own assumptions.
In this episode:
For business owners making room for meaningful projects and looking for more useful things to say in their marketing, this episode offers a couple of patterns worth noticing.
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Send Raquel a DM on Instagram @raquel.furman and share what came to mind.
To explore brand coaching and creative direction for your business, book a free discovery call with Raquel Furman.
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