The Vignette Effect

The Power of a Pre-Launch

Episode Summary

Launching something new? Don’t skip the part that makes people care. In this episode, Raquel breaks down the power of a pre-launch and why it's such and important phase of launch marketing for creative entrepreneurs to have a successful launch. From warming up your audience to building a waitlist that actually converts, we’re getting into how to create desire before the cart even opens. Whether you’re releasing a service, a website, a product, or a podcast, this is the runway strategy you need to prep.

Episode Notes

You’ve poured your heart into building something beautiful; a new offer, a fresh brand, a shiny new website. But then… nothing.

It’s not that your idea isn’t brilliant. It’s that your audience wasn’t ready, because you skipped the pre-launch. OOf.

In this episode, Raquel shares:

• What a pre-launch actually is (and what it’s not)
• How to warm up your audience without being salesy
• The difference between problem-aware and desire-led marketing
• Real-world examples of how to build excitement before your launch
• Why your waitlist should feel like a VIP party, not a holding tank
• A behind-the-scenes peek at a 5-figure launch from a list under 1,000 people

This one’s for anyone building something worth talking about—who wants people talking before it’s live.

Mentioned:

• The Barbie movie (aka the blueprint for pop culture pre-launching)
• Building emotional engagement with even a small list
• The difference between educating and selling, and how to do both strategically

🔗 Ready to launch something with intention and impact?
Book a free discovery call and see if Raquel’s 12-week brand coaching program is the right fit: Book Here

Connect on Instagram → https://www.instagram.com/raquel.furman

Launching a website? Grab my No Regrets Website Checklist here