My journey into brand strategy started with a single photo shoot—one that completely changed how I saw branding, storytelling, and the role of visuals in business. In this episode, I’m sharing how that experience shaped my approach to brand identity, why strong visuals matter, and what I’ve learned about creating a brand that truly connects. You'll also hear about the old days of shooting on Polaroids and film.
My journey into brand strategy started with a single photo shoot—one that completely changed how I saw branding, storytelling, and the role of visuals in business. In this episode, I’m sharing how that experience shaped my approach to brand identity, why strong visuals matter, and what I’ve learned about creating a brand that truly connects.
You'll also hear about the old days of shooting on Polaroids and film, the rise of the internet, and the shifts brands had to make to exist online suddenly after primarily focusing on print and packaging.
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