If you’re a creative, business owner, or just someone trying to make your brand actually connect with people—this episode is for you. Brand strategy is one of those terms that gets thrown around a lot, but what does it actually mean? And more importantly—do you really need it? (Spoiler: yes.) I’ll break it down simply, share an example of a brand that flopped their rebrand, and one that absolutely nails it.
Do you have a solid brand strategy? If you're feeling stuck anywhere in your business, from coming up with what you want to talk about to planning a photoshoot or working with a designer, a lack of clear brand strategy can sneak in and steal your confidence in your brand and cause a lot of frustration. I hope this episode helps, and I'd love to hear your questions!
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