The Vignette Effect

Why “Grow My Business” Isn’t a Good Goal

Episode Summary

You’ve got a big, beautiful vision, but your task list? Looks like chaos on caffeine. In this episode, we’re talking about how to set goals that actually fit your vision and your real-life energy levels. You’ll learn why “grow my business” isn’t a real goal (and what to do instead), how to chunk big dreams down without burning out, and why alignment beats hustle every time.

Episode Notes

“I just want to grow my business.”
It’s the most common thing I hear on discovery calls—and the first thing we have to unpack. Because “grow my business” isn’t actually a goal. It’s a vague wish wearing a blazer.

In this episode, we’re breaking down why generic goals don’t work—and how to set ones that do. If you’re feeling scattered, stalled out, or like your to-do list never quite moves you forward, this one’s for you.

Inside:

Why clarity beats hustle every time
What to say instead of “grow my business”
How to turn big dreams into aligned, doable goals
A SMART-er approach to goal setting (minus the burnout)
Why honoring your capacity is the key to consistent progress
If your big ideas keep getting stuck in “someday,” hit play. Let’s turn that vision into a strategy that actually fits your brand, your energy, and your life.